Facebook and Instagram ads in Moldova: enquiries, not just clicks

What happens at each step

Brief (15 minutes): we agree what you want to receive: calls, WhatsApp messages or bookings. The goal is an enquiry, not a click.

Offer (one day): you get the monthly fee and the one-off setup in writing. You choose the ad budget and pay it directly to Meta or Google.

Campaign setup (once): we set up the account, audiences, ads and the counting of messages, calls and forms.

Optimisation (every month): we switch off what brings no enquiries, push what does and send the report.

What is included

• set-up of the ad account, audiences and ads;
• audiences and ads for the right people, not everyone;
• a page with the price and a WhatsApp button, which the ad leads to;
• enquiry counting: WhatsApp messages, calls, forms;
• a monthly report with spend, enquiries and cost per enquiry;
• recommendations for the next month.

How we count enquiries

An ad that brings clicks but no clients helps nobody. So we tie every ad to what matters: a WhatsApp message, a call or a completed form. In the report you see spend, the number of enquiries and the cost of one enquiry, and from those we decide what to stop and what to strengthen. For the numbers to be right, tracking is set up before the first campaign.

How much ad budget you need

There is no single amount that suits everyone. It depends on the city, the service and what an enquiry costs in your field. We recommend starting with an amount you can afford to partly lose in the first weeks, while we learn what works, and increasing it only once enquiries appear. We agree the amount together at the brief, and you can change it at any time.

Meta or Google: how to choose

Facebook and Instagram ads find people who are not looking for you yet: good for salons, services by appointment, events, new products. Management costs €150 / mo, plus €150 setup. Google ads catch people already searching for what you sell: right when the client types "tyre shop Chișinău" or "dentist Chișinău". Management costs €250 / mo, plus €200 setup.

Many businesses use both in turn: one first, then the other once it is clear what it brings. For reliable measurement you can add turnkey analytics for €150, one-off.

How we work in Moldova

For a local business, WhatsApp is often the first contact, ahead of forms. So we count messages and calls, not just visits. A project of ours for recruitment: Privat Taxi, a phone-first landing for driver recruitment.

Ads work better with a site that convinces. If you do not have one yet, see web development. For clients who find you on their own, see SEO services.

What is not included

Our price covers campaign management, not the ad budget. You decide the amount you give Meta or Google, you can change it at any time and you see it directly in your own ad account.